About
Roman Kulepetov
Director and author
“I notice beauty, drama and meaning in everyday life, and turn them into stories, images and experiences.”
Roman Kulepetov is a director, author and creative producer. His work spans commercials, social films, music videos, game cinematics and independent films.
His portfolio includes work for international and Russian brands such as OREO, Bosch, METRO, Caparol and LADA.
View films →Cinema and independent work
Throughout his creative career, Roman Kulepetov has worked on numerous short films, feature films and series.
For him, independent filmmaking is a creative laboratory: a space to find his own directorial voice, explore cinematic language and experiment with storytelling and visual aesthetics. He follows developments in contemporary cinema and tries new approaches, growing as a director and author with each project.
Previs direction
Roman is a sought-after previs director in the advertising industry. He is brought into major advertising and film projects during pre-production to contribute a directorial perspective, develop creative concepts and help the team test different staging ideas before shooting begins.
His previs work includes projects for T-Bank, Sber, Rostelecom and Winline, the feature films Kuryer iz raya and Dzhungli, and animated features, including projects by Soyuzmultfilm.
Staging, camera movement and action — from previs to the final frame.
Advertising and film · 1:10Press
Roman’s social films have received international editorial coverage. Football Fans vs COVID-19 appeared in a France 24 overview and, alongside Stay Home, in Better Marketing’s selection of the 18 best COVID-19 advertisements from Asia.
View press coverage →